EWP Einwegpfand
We developed the digital presence for Recycling Pfand Österreich and the new deposit logo, which will be introduced in 2025.
Sustainably good
On January 1, 2025, Austria will introduce a deposit system for single-use packaging. The central organization, EWP Recycling Pfand Österreich, is responsible for managing all organizational and structural tasks required to implement the system.
At BDD, we developed the digital presence for this forward-thinking project, including the website. We supported the recruitment process for this new organization with job advertisements on LinkedIn and ran Google Search campaigns to raise awareness and educate the public about the upcoming deposit system.
To make the complex topic of single-use deposits accessible and engaging for different stakeholder groups in the digital space, we created an extensive set of infographics and custom icons.
The deposit symbol we designed will become mandatory on all beverage packaging starting January 1, 2025.